Research and EU regulation for fashion AI, digested
The Data protection section of Fashion AI Lab EU.
A practical, checklist-driven guide for data protection officers and AI engineers on conducting a GDPR-compliant DPIA for demand forecasting models in fashion retail, covering scoping, risk assessment, mitigation, and supervisory authority consultation.
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No EU authority has yet decided a case specifically against a fashion AI deployment—but the enforcement record on retail profiling, in-store biometrics, and facial-recognition scraping already sets the boundaries. Here are five transferable pitfalls, each anchored to a decided case.
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Deploying an AI virtual try-on system triggers a mandatory GDPR Data Protection Impact Assessment. This guide walks DPOs and privacy engineers through each required element, from scoping to residual-risk sign-off.
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AI-driven product recommendations and personalised pricing sit at a complex intersection of EU consumer law. This article maps the disclosure and fairness obligations that fashion e-commerce legal and product teams must satisfy today.
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Photographs and body measurements captured by virtual try-on tools are generally not special-category biometric data under GDPR — but that does not mean they are unregulated. This article sets out the correct legal framework, the narrow case where Article 9 does apply, and what data protection…
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